Brian Applegarth is a leader and innovator of cannabis tourism. He is the founder of the California Cannabis Tourism Association and a trusted advisor for destinations, brands, and hotels.
In his most recent work, Brian partnered with MMGY Global, the world’s leading data-driven integrated travel and hospitality marketing agency, to conduct groundbreaking research identifying and understanding the cannabis-motivated traveler segment in the United States.
Through research, education, consulting, and entrepreneurial ventures, Brian leads the industry in establishing cannabis as a normalized revenue generating tourism product.
Brian is a cannabis culture historian and a student of the legalization movement. He’s an award-winning amateur film-maker and has curated exhibits for events and museums.