“Considering my life’s path, it is not surprising that I find myself at the forefront of cannabis tourism”.
– Brian Applegarth

Brian Applegarth is a leader and innovator of cannabis tourism and travel. He is the founder of the California Cannabis Tourism Association and several other ventures, and is a trusted advisor for international brands, businesses, resorts and hotels.

Through educating, consulting, and entrepreneurial ventures, Brian leads the industry in establishing cannabis as a normalized revenue generating tourism product.

Brian is considered a leading cannabis historian and content expert and creator for media, television, exhibitions and museums.





“…recommend highly as a speaker!”

Barb Newton
President & CEO of CalTravel Association

“Brian has his hand on the pulse of the cannabis industry.”

Jennifer Flohr
Sr. Vice President of California Hotel & Lodging Association
California Association of Boutique & Breakfast Inns

“His knowledge has helped keep my company White Fox at the forefront of this budding industry.”

Scarlet Ravin
CEO of White Fox Medicinals

“We were fortunate to have Brian come speak at the recent Wine & Weed Symposium..We have asked him to join our advisory board!”

Samantha Stephey
Wine Industry Network

“Brian has shown his commitment to creating and maintaining a culturally accurate portrayal of cannabis in California. He is also a dynamic speaker.”

Amanda Reiman
VP of Community Relations Flow Kana

Work With Brian