ABOUT

Work With Brian
Pioneers: Dennis Peron and Brian Applegarth

The name Brian Applegarth is synonymous with cannabis & hemp travel and tourism innovation. He has been pioneering the space since 2013.  Brian is the founder of the Cannabis Travel Association International and he leads the cannabis and hemp work groups for Destinations International and the California Travel Association.

Brian’s work is data-driven. He was the sole advisor on the first ever national research on the cannabis travel audience in the United States. Brian helped create the foundational survey methodology and baseline framework for the ground-breaking study, and he develops ongoing annual visitor economy insights with consideration to evolving policy and trends in cannabis, hemp, and CBD-related travel.

As a subject matter expert and thought-leader in his respective niche, Brian speaks often at industry events and conferences including AHLA Resorts Committee, Northern and Southern California CHLA Conferences, CalTravel Summit, Destinations International Advocacy Summit, ILC Indie Confab, NCCA Concierge Association, UNWTO Rethinking Tourism, EuroAm Cannabis Business Conference, and others.

Brian is a sought after destination strategist and advisor. He offers consultative services that center around destination development and destination marketing strategies and provides solutions for the visitor economy.  Brian is a certified cannabis sommelier and a certified cannabis therapy consultant, and he incorporates this knowledge into his work. He is an award-winning amateur cannabis culture documentarian and has himself curated cannabis exhibits for the Museum of Sonoma County, the Kelley House Museum of Mendocino, and the Cannabis Exhibit at the California State Fair.

“Brian has shown his commitment to creating and maintaining a culturally accurate portrayal of cannabis in California.”

Amanda Reiman
VP of Community Relations, Flow Kana

Affiliations

Founder/Owner

Applegarth Consultative Services

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Enlightn

Cannabis Travel Association International

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The Cannabis Trail

The Cannabis Trail

A fully registered 501c3 organization, The Cannabis Trail weaves throughout northern California and honors the pioneers, places and significant moments that paved the way for legal cannabis access in the United States. It’s a cultural and historical trail that you will be able to travel, and will serve as an immersive cannabis attraction for visitors to California.

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The Cannabis Trail

California Cannabis State Fair Awards & Exhibit

California’s Hemp and Cannabis Experience at the California State Fair includes education and the ‘Best of California’ competition and awards program. The CA State Fair is an annual 17-day event showcasing California’s industries, agriculture, and diversity of people.

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Cultivar

California’s Hemp and Cannabis Experience at the California State Fair includes education and the ‘Best of California’ competition and awards program. The CA State Fair is an annual 17-day event showcasing California’s industries, agriculture, and diversity of people.

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Effect Pairing

Effect Pairing

Effect Pairing is the art of selecting and consuming a cannabis cultivar in an effort to optimally enhance an activity or experience. Intention, set and setting, and dosing to Flow State are core concepts of the Effect Pairing cannabis method. 

Effect Pairing
Work With Brian