“Brian has shown his commitment to creating and maintaining a culturally accurate portrayal of cannabis in California.”

Amanda Reiman
VP of Community Relations, Flow Kana

Brian has led the advancement of cannabis tourism in California. He works with brands representing the cannabis industry to bring their niche offerings to the mainstream via tourism, is a sought-after adviser for hospitality-based businesses interested in incorporating cannabis into their model, and has served as an executive leader. Brian is passionate about projects that normalize cannabis, drive positive change and preserve and incorporate cannabis history and culture as part of the tourist experience.

Brian is considered a leading cannabis culture historian. He grew up in cannabis legacy country in northern California, and has traveled and lived around the world. Brian now resides in Sonoma County amongst the towering redwoods surrounded by cannabis cultivators and craft product makers. He found home in Guerneville, a small bohemian Russian River town that is reminiscent of the expat culture he experienced abroad. Inspired by the iconic cannabis pioneers and social justice movements that fueled the robust industry of today, Brian brings a unique perspective and immense passion to his work. He is an award-winning filmmaker of a series of cannabis short films, holds a BA in International Studies and speaks several languages.


California Cannabis Tourism Association (CCTA)

Serving to unify the cannabis and tourism industries with integrity by driving the grassroots initiatives that carve the path for mainstream travel experiences through education, community building and advocacy.

Up Creek Solutions

Specialized consultancy for cannabis and hemp in tourism. Services include customized plans for data driven growth, incremental revenue strategy, partnership development, liability assessment and risk mitigation. Clients include: Farmhouse Inn and Restaurant, Fairmont Sonoma Mission Inn, Hotel Zeppelin, Redwood Riverwalk Hotel, Desert Hot Springs Inn, Green Dream Tours, Museum of Sonoma County and others.


California’s Hemp and Cannabis Experience: Featured at The California State Fair, including the state-sanctioned hemp and cannabis awards. Cultivar is an activation that provides experiential education around CBD health and wellness, hemp and cannabis. The CA State Fair is an annual event that draws over 750,000 attendees.

The Cannabis Trail

This 501c3 non-profit organization is dedicated to preserving California cannabis history and culture. The core project is developing a cannabis legacy trail with monuments that tell the story of northern California cannabis.

Emerald Country Tours And Experiences

These experiences are a trusted source for the most remarkable and authentic cannabis activities in northern California. We are a guide to legal, safe and memorable cannabis experiences.

Cannabis Pride

A celebration honoring queer medical marijuana history and drawing attention to LGBTQ cannabis industry leaders. Cannabis Pride is supported by brands and businesses that value social justice and want to connect with queer consumers.


California Travel Association Board Member; 420 Archives Board Member; Wine and Weed Symposium Advisory Board Member; Sonoma County Tourism Marketing Committee Member; California Hotel and Lodging Association Member