“Brian has stepped in to link me with many abundant opportunities in the industry. He has great insight of the workings of the cannabis industry, including the history, and connections between all facets from supply chain to tourism. His knowledge has helped keep my company White Fox at the forefront of this budding industry.”

– Scarlet Ravin, CEO of White Fox Medicinals

Brian has worked with brands and businesses throughout the cannabis industry and the traditional tourism industry. He is a sought-after consultant and advisor with a passion for projects that drive positive change. He has served in executive level leadership roles and is a proven creative problem-solver that specializes in developing and implementing effective solutions.


Resorts and Hotels, Consultant

Advise on hemp and cannabis opportunities. Create customized integration plans for hotels that mitigate risk and drive incremental revenue. Clients include: The Fairmont Santa Monica, Farmhouse Inn and Restaurant and similar establishments.

Recreational Embassy, Consultant

Ongoing advisor to executive leadership. Facilitate B2B opportunities to drive awareness of Recreational Embassy brand and services. Procure valued accounts and facilitated key strategic partnerships.

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San Benito Hemp Campus, Consultant

A hemp cultivation, extraction and manufacturing campus in northern California. Advise and consult on sales, marketing and tourism strategy. Develop and manage key partnerships and facilitate opportunities for growth.

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Green Dream Tours, Consultant

A leading tour company in San Francisco. Created and implemented a tour guide toolkit, narrative and licensed original assets for flagship cannabis tour product. Conducted classroom education and tour guide onboard for Green Dream team.

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Honey Vape, Consultant

Interim, Vice President of Sales. Created customized reporting system and facilitated key partnership to broaden sales support. Implemented cutting edge mobile sales technology and CRM software to increase transparency and insights of sales activity.

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Kush Supply Co., Key Account Manager

Collaborated with the business development team and top-level executives to facilitate the integration of The Hybrid Creative into the Kush Supply Co. ecosystem. Identified and orchestrated cross-sell opportunities with high value key accounts.

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The Hybrid Creative, Director of Sales

Worked closely with leading national and international cannabis brands and businesses. Advised on new client acquisition and client retention strategy. The Hybrid Creative was acquired by Kush Co., the premier ancillary producer of cannabis products and services globally.

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Dosist, Key Account Manager

Oversaw go-to-market strategy for northern California and managed top-tier dispensary accounts in the region including Sparc, Elemental Wellness, Harvest, Barbary Coast, Airfield Supply, Sava and Harvest. Top producer.

Sonoma Patient Group, Facilities Manager

Oversaw facilities and security operations of a leading cannabis retailer. Managed existing facility and collaborated with the leadership team, architects, vendors and city planners on potential future retail locations.

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“Brian’s insight and leadership were great attributes which translated to unprecedented sales growth and business development in an emerging business.”

Stephen Lederer
VP of Operations, Dosit

“Brian has a wealth of knowledge regarding all things cannabis related. History, current events, and rapidly changing laws and regulations….he is a true professional!”

Elie Sasson
Owner of Green Dream Tours

“Brian’s understanding of the industry is remarkable.
He is a key contributor and advisor for SBHC.”

Lance McAlpine
San Benito Hemp Campus

“As a cannabis friendly hotelier for two years in the greater Palm Springs area, I noticed Brian Applegarth as someone who really knows the cannabis tourism industry. His advice has been priceless, and his work developing and promoting the industry is inspiring.”

John Thatcher
Owner Desert Hot Springs Inn

“Through his work with Recreational Embassy, Brian brings his experience in cannabis to help destinations and hotels understand everything from the plant to commerce. He has a reliable network in the cannabis industry, from activists to fully-integrated licensees.”

Lauren Rogers
CEO Recreational Embassy

“Brian carries an unparalleled reverence for the rich history of cannabis and the heroes behind it. His passion to preserve this legacy and resulting stewardship for the profound events that pivoted cannabis from the shadows to the light is evident in his visionary ideas and storytelling…he is a treasured thought leader in our community.”

Zack Darling
CEO ,The Hybrid Creative at KushCo Holdings, Inc.

“Brian Applegarth is a pleasure to work with! He has helped educate and facilitate new programs here at Farmhouse Inn with introducing Canna-tourism. He is highly knowledgeable and has a great community to build relationships and programs in the hospitality and cannabis fields.”

Farmhouse Inn and Restaurant

Work With Brian