“Our team has worked with Brian since 2020…we launched the nation’s first destination cannabis program with Brian’s assistance. Our stakeholders were able to grasp the value of canna-tourism and had confidence in our approach because we had a well-spoken, fact-based pro involved…that was Brian.”

Todd Aaronson, Visit Modesto CEO

“I could not imagine developing a cannabis tourism program for our destination without Applegarth Consultative Services. As we lead this initiative in our community, Brian is there to answer our questions and address our concerns.”

 Wendy Haase, Travel Santa Ana, CEO

“Brian is the preeminent voice on cannabis tourism. His reputation, deep knowledge of cannabis, and strategic approach to developing a strong business case, were all critical for our organization to move more meaningfully into cannabis tourism marketing.”

 Todd O’Leary, Sonoma County Tourism, VP of Marketing

“I highly recommend Brian Applegarth as THE expert to go to for cannabis tourism matters. His knowledge, relationships, and insights are unparalleled, and he is a true professional who can always be counted on to do a great job.”

 Barb Newton, California Travel Association

“Brian has been instrumental in working with local community stakeholders to help build awareness of our world class cannabis and highlight Mendocino County as a premier cannabis travel destination. We’re grateful for his insight into the travel market and his dedication to supporting and promoting our local cannabis legacy.”

 Michael Katz, Mendocino Cannabis Alliance, Executive Director

“MMGY Travel Intelligence has collaborated with Brian Applegarth for several years now to design the research gold standard for the cannabis travel audience in the United States. Brian’s expertise has been invaluable in guiding the prioritization of survey content, designing the questionnaire, and offering insights as part of our overall analysis.

His knowledge of rapidly-evolving policies and trends ensures that our annual research data are up-to-date and actionable for destinations who are attuned to the tremendous opportunities that exist in this growing segment of the travel industry.”

 Chris Davidson EVP MMGY Travel Intelligence


“Brian’s unique expertise and strategic, data driven approach have been key to shaping the evolution of cannabis for Desert Hot springs. This is a crucial industry for our city and Brian’s unmatched insight and knowledge has provided us with an extremely well-thought plan moving forward.”

 Sean Smith, City of Desert Hot Springs Economic Development Director