SERVICES

“Brian has stepped in to link me with many abundant opportunities in the industry. He has great insight of the workings of the cannabis industry, including the history, and connections between all facets from supply chain to tourism. His knowledge has helped keep my company White Fox at the forefront of this budding industry.”

– Scarlet Ravin, CEO of White Fox Medicinals

Destination Development

Market Assessment

I assess, research, and analyze the cannabis landscape of a destination in order to identify opportunities in the visitor economy and make strategic recommendations to destination marketing organizations.  

Deliverable – SWOT/Situational Analysis

 

 

Stakeholder Development

I engage cannabis stakeholders of a destination to educate about the importance of the visitor economy and the role of the DMO. I develop a network of stakeholder communication that stewards and informs the role and voice of cannabis in the visitor economy.

Deliverable – Stakeholder Landscape Report and Strategic Recommendation

Product Development

I help create data-driven cannabis visitor experience products for destinations that serve as evergreen vehicles for content, story, and stakeholder engagement. Focused on website traffic, heads in beds, and economic impact, visitor experience products attract and serve cannabis-interested visitors. 

Deliverable – Destination Experience Product; i.e. Newsletter, Trail, Passport

WORK WITH BRIAN

Destination Marketing

Program Facilitation

I facilitate bespoke destination programs that generate cannabis and hemp-related story and content aligned with the greater destination brand. Wellness, DEIA, and regeneration are themes of intersection and focus, as is partnership development.  All programs  center around a destination product and are inclusive of hotel education, solutions, and support.

Deliverable – Ongoing Weekly Support, Twice Monthly Meetings

 

Marketing Strategy

I am a strategic PR and marketing advisor for destination organizations and brands. I specialize in data-driven first mover cannabis travel stories for the visitor economy.  I liaise with cannabis stakeholders, cannabis media, and the standout cannabis attractions of a destination in order to support measurable success including influencer, journalist, and fam trip support.

Deliverable – Monthly Marketing Report

Content Creation

I support the creation of customized high-value original cannabis travel content for destination marketing organizations and brands. I specialize in video and audio content, story strategy, copy-writing, partnership facilitation, and influencer and talent opportunities.

Deliverable – Monthly Content Creation Report

WORK WITH BRIAN

Additional Services

Flex Advisement

Swiss Army Knife on retainer. As a data-driven subject matter expert with a unique and specialized knowledge set and a wide network across three industries – travel, cannabis, and hemp – I have been hired to advise teams on various projects. The flex advisement option allows for a nimble approach in a high level advisor role.

Deliverable – Flex Advisement Tracker Sheet

 

Speaking

I am a cannabis travel subject matter expert, a cannabis history enthusiast, a certified cannabis sommelier, and a certified cannabis therapy consultant. I speak at industry conferences about cannabis & hemp as a force for good in the visitor economy, setting curation for cannabis experiences, and the lgbtq+ history of cannabis legalization. 

Experience Curation

 I am a certified cannabis sommelier, a certified cannabis therapy consultant, a cannabis storyteller, and a cannabis history nerd. The science of the plant fascinates me, as does the co-evolutionary relationship between humans and cannabis. I create private, customized cannabis experiences for individuals, couples, or small groups.

“Brian’s insight and leadership were great attributes which translated to unprecedented sales growth and business development in an emerging business.”

Stephen Lederer
VP of Operations, Dosit

“Brian has a wealth of knowledge regarding all things cannabis related. History, current events, and rapidly changing laws and regulations….he is a true professional!”

Elie Sasson
Owner of Green Dream Tours

“Brian’s understanding of the industry is remarkable.
He is a key contributor and advisor for SBHC.”

Lance McAlpine
San Benito Hemp Campus

“As a cannabis friendly hotelier for two years in the greater Palm Springs area, I noticed Brian Applegarth as someone who really knows the cannabis tourism industry. His advice has been priceless, and his work developing and promoting the industry is inspiring.”

John Thatcher
Owner Desert Hot Springs Inn

“Through his work with Recreational Embassy, Brian brings his experience in cannabis to help destinations and hotels understand everything from the plant to commerce. He has a reliable network in the cannabis industry, from activists to fully-integrated licensees.”

Lauren Rogers
CEO Recreational Embassy

“Brian carries an unparalleled reverence for the rich history of cannabis and the heroes behind it. His passion to preserve this legacy and resulting stewardship for the profound events that pivoted cannabis from the shadows to the light is evident in his visionary ideas and storytelling…he is a treasured thought leader in our community.”

Zack Darling
CEO ,The Hybrid Creative at KushCo Holdings, Inc.

“Brian Applegarth is a pleasure to work with! He has helped educate and facilitate new programs here at Farmhouse Inn with introducing Canna-tourism. He is highly knowledgeable and has a great community to build relationships and programs in the hospitality and cannabis fields.”

Farmhouse Inn and Restaurant