Summer and fall are always busy times, and for our team especially this year, since event season has begun! After a successful launch of our Cannabis Travel Authority booth at the Emerald Cup, the Applegarth Strategies team will keep the momentum going with a number of exciting events through the end of the year.

We are excited to take our cannabis and hemp hospitality and tourism show on the road this fall at the below events in California and Nevada. 

Stop by our Cannabis Travel Authority booth or catch us on-stage discussing the opportunities, issues, and strategies related to California’s rapidly evolving cannabis experience economy.

Find Us On the Road:

• California Travel Association Summit in Oceanside, CA: 9/10-9/11
• Destinations International Webinar – virtual: 9/12
• Hall of Flowers in Santa Rosa, CA: 9/20-9/21 
• Meadowlands in Mendocino County, CA: 9/30-10/3
• The State of the California Cannabis Experience Economy Webinar – virtual:  10/25
• Benzinga Cannabis Market Spotlight in Anaheim, CA 11/12
• MJ Biz Con Las Vegas, NV 12/2-12/5

California Travel Association Summit is next on the agenda – a travel and tourism B2B conference at the gorgeous Seabird & Mission Pacific Resort in Oceanside. Brian Applegarth will be attending CalTravel Summit September 9th – 11th in support of Sunstone as their Head of Travel & Tourism.   

Over 400 attendees from the travel and tourism industry will come together for three days of compelling speakers, interactive breakout sessions, and unique networking opportunities. Be sure to connect if you’ll be there, and look out for Sunstone’s new line of hemp infused low dose beverages! 

Destinations International is hosting another informative webinar called Integrating the Cannabis Experience Economy, part of a Destination Virtual Roundtable series on Navigating Cannabis Tourism on September 12th at 1pm Eastern. Brian Applegarth will join Wendy Haase-Roberts of Travel Santa Ana and host Andreas Weissenborn on this exciting travel industry webinar. Register for this online event here.

 

Hall of Flowers returns to Santa Rosa with more exciting opportunities to engage the local canna-curious audience. In addition to the B2B conference, Hall of Flowers is adding a festival day open to the 21+ public on Saturday, September 21st. With a culinary experience offered in partnership with Sonoma Hills Farm, fun programming and a marketplace with consumption onsite, it promises to be a great way to get the local community mingling with the cannabis industry. Brian will be speaking on a panel in the SHF culinary experience area on Saturday afternoon so be sure to check that out!

The CTA booth will be at Hall of Flowers both days – come enter our Coral Cove stay giveaway, plan your trip along The Cannabis Trail, or find some fun cannabis friendly activities to enjoy while you’re in the area. Still need tickets? We got you! Get 50% off your tickets for the 21st here! 

Meadowlands is a small cannabis industry campout in the heart of the Mendocino redwoods created by Meadow (the cannabis sales software company). Featuring fireside chats, community building activities, and a chance to immerse in nature, Meadowlands provides a much needed respite from the daily grind in our industry! The Applegarth Strategies team is excited to be attending Meadowlands this year at beautiful Camp Navarro in Anderson Valley and looking forward to relaxing and reconnecting with all our friends in cannabis. 

The State of the Cannabis Experience Economy Webinar will be a trailblazing Applegarth Strategies hosted virtual session that dives into the data behind the cannabis travel sector and the cannabis curious travel audience. In collaboration with MMGY Travel Intelligence and CalTravel, Brian will lead this webinar will analyze the latest cannabis travel data and provide actionable insights that destinations, cannabis businesses, and anyone in the travel or cannabis industries will find valuable. This is the first of its kind virtual event focused on cannabis travel data that Applegarth Strategies plans to host annually, please reach out if you would like an invite to attend!

Benzinga Cannabis Market Spotlight: California is held at the House of Blues in Anaheim, CA on November 12th. Brian will be moderating a panel discussion called “Travel & Tourism as a Growth Engine for California Brands & Businesses” at this Benzinga Cannabis event. Below is the panel description:

California is a top global destination, attracting millions of visitors annually. In 2023, California’s tourism and travel economy generated $150.4 billion in travel spending. This expert panel will delve into California visitor economy strategies for cannabis and hemp brands and businesses. Whether you’re an investor, entrepreneur, or industry professional, this session will provide actionable insights to help you capitalize on high value travel and tourism opportunities within the evolving California travel experience marketplace.

MJBizCon in Las Vegas is the pinnacle of cannabis industry conferences, hosted annually in the tourism market of Las Vegas which has recently legalized cannabis consumption lounges. The 13th annual conference is December 3rd – 6th and Brian Applegarth will be presenting on a panel discussion called How to Perfect the Consumption Lounge Experience and Promote Sales on Thursday, December 5th along with Loren Fontein of The Artist Tree in West Hollywood, and Teddy Cabugos of Sunstone Winery. We have a promo code for 10% off your MJBizCon pass as well – MIPMXAB48. 

While in Las Vegas our team hopes to explore consumption spaces and cannabis travel opportunities along with the Beard Bros – if you have recommendations for places we should visit please leave a comment and let us know!