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  • The Appleleaf Report: Experience Economy Insights

Introducing the Appleleaf Report and Appleleaf Index Rating System

By Megan Pru|January 28th, 2025|Destination Marketing, Hospitality Insights, Thought Leadership|

The Appleleaf Report is centered on our proprietary Destination Experience [...]

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  • A traveler stands in an archway, pulling a wheeled suitcase, stepping into a landscape with a sunset.

Mastering Cannabis Tourism Communication: A Guide for Destination Leaders in the Experience Economy

By Megan Pru|January 18th, 2025|Destination Marketing, Hospitality Insights, Thought Leadership|

The cannabis experience economy is an emerging powerhouse in destination [...]

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  • Cannabis Travel lexicon word cloud

The 2025 Cannabis Tourism Lexicon – Strengthening Communication for a Growing Industry

By Megan Pru|November 1st, 2024|Destination Marketing, Hospitality Insights, Thought Leadership, Travel Trends|

Cannabis and hemp tourism is an emerging and often complex [...]

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