The Santa Rosa Cannapass, launching on November 19th, 2024, marks an exciting new chapter in the world of cannabis tourism and destination marketing. This gamified passport app, developed by Visit Santa Rosa, is a dynamic tool designed to connect visitors with Santa Rosa’s unique cannabis experiences, blending local culture with high-quality, locally crafted cannabis offerings.

What Is the Santa Rosa Cannapass?

The Santa Rosa Cannapass is a free, interactive app tailored for 21+ visitors. By checking in at participating locations, users can unlock discounts and prizes, such as a discounts at participating shops and a cozy Cannapass beanie, redeemable at the California Welcome Center in downtown Santa Rosa. This initiative highlights a variety of Santa Rosa’s offerings, including cannabis shops, cultural attractions, and artisan products. It’s an ideal tool for canna-curious travelers, seasoned cannabis enthusiasts, or locals eager to explore Santa Rosa’s elevated scene in an engaging way.

A Marketing Tool Designed for Impact

The Cannapass is more than just a guide—it’s a powerful marketing vehicle created to attract the cannabis-motivated travel audience. With approximately 70 million Americans interested in cannabis-related experiences when choosing a travel destination, the Cannapass taps into this market, offering businesses a novel way to engage this audience. By incorporating cannabis shops, cultural experiences, and other local highlights, this tool strengthens the community’s appeal to cannabis-motivated travelers and drives economic impact by bringing in new visitors who stay, shop, and explore.

Community Collaboration at Its Core

This initiative exemplifies a community-driven approach to tourism, uniting businesses across Santa Rosa to create an enriching visitor experience that fosters local economic growth. The Cannapass benefits the entire destination ecosystem, from cannabis dispensaries and hotels to cultural hubs, promoting a united front that attracts and serves cannabis-interested tourists in a meaningful way.

Tune In to Learn More

To dive deeper into the vision and impact of the Santa Rosa Cannapass, listen to this Wine Country Radio interview on 95.5 where we discuss how this innovative passport supports cannabis tourism and showcases local Santa Rosa businesses. We explore how this gamified approach enhances the cannabis travel experience, builds community connections, and drives economic impact for Santa Rosa. Listen to the interview below to get the full story behind the Cannapass!

Building on Success

Santa Rosa joins a pioneering tradition of curated trail experiences and gamified cannabis passports in California. Visit Modesto was the first U.S. destination to launch a cannabis passport, the Modesto Cannapass, setting a successful precedent for integrating cannabis into destination marketing. Additionally, Visit Oakland created an award-winning interactive cannabis trail that features travel-worthy lounges and shops and spotlight nature, art, and foodie effect pairing points of interest that are signature Oakland experiences. The Ganja Traveler has launched various digital gamified travel guides for destinations like Santa Ana and others, continuously bridging the cannabis and travel industries.

Explore the Santa Rosa Cannapass for yourself and see how this initiative is reshaping the cannabis tourism landscape! Visit Modesto Cannapass and The Ganja Traveler Guides and Passports have paved the way, and now, Santa Rosa is set to welcome and inspire a new wave of visitors.