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  • A traveler stands in an archway, pulling a wheeled suitcase, stepping into a landscape with a sunset.

Mastering Cannabis Tourism Communication: A Guide for Destination Leaders in the Experience Economy

By Megan Pru|January 18th, 2025|Destination Marketing, Hospitality Insights, Thought Leadership|

The cannabis experience economy is an emerging powerhouse in destination [...]

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  • The Cannabis Trail Coop Campaign 2024 with Visit Oakland, Visit Mendocino, and Humboldt County Visitors Bureau

2024 Recap: Building the Future of Cannabis Travel and Destination Stewardship

By Megan Pru|January 10th, 2025|Cannabis Industry, Destination Marketing|

Reflecting on 2024, we’re proud of our progress in empowering [...]

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  • A beautiful scene of hospitality on a cannabis farm.

The Emerging Intersection of Cannabis, Hospitality, Wellness, and Travel

By Megan Pru|December 2nd, 2024|Destination Marketing, Hospitality Insights, Travel Trends|

In the rapidly evolving landscape of wellness and lifestyle, cannabis [...]

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  • Santa Rosa Cannapass header graphic

Introducing the Santa Rosa Cannapass: A Gamified Gateway to Elevated Experiences in Santa Rosa

By Megan Pru|November 12th, 2024|Cannabis Industry, Destination Marketing|

The Santa Rosa Cannapass, launching on November 19th, 2024, marks [...]

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  • Cannabis Travel lexicon word cloud

The 2025 Cannabis Tourism Lexicon – Strengthening Communication for a Growing Industry

By Megan Pru|November 1st, 2024|Destination Marketing, Hospitality Insights, Thought Leadership, Travel Trends|

Cannabis and hemp tourism is an emerging and often complex [...]

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