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  • A traveler stands in an archway, pulling a wheeled suitcase, stepping into a landscape with a sunset.

Mastering Cannabis Tourism Communication: A Guide for Destination Leaders in the Experience Economy

By Megan Pru|January 18th, 2025|Destination Marketing, Hospitality Insights, Thought Leadership|

The cannabis experience economy is an emerging powerhouse in destination [...]

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  • The Cannabis Trail Coop Campaign 2024 with Visit Oakland, Visit Mendocino, and Humboldt County Visitors Bureau

2024 Recap: Building the Future of Cannabis Travel and Destination Stewardship

By Megan Pru|January 10th, 2025|Cannabis Industry, Destination Marketing|

Reflecting on 2024, we’re proud of our progress in empowering [...]

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  • A beautiful scene of hospitality on a cannabis farm.

The Emerging Intersection of Cannabis, Hospitality, Wellness, and Travel

By Megan Pru|December 2nd, 2024|Destination Marketing, Hospitality Insights, Travel Trends|

In the rapidly evolving landscape of wellness and lifestyle, cannabis [...]

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  • Santa Rosa Cannapass header graphic

Introducing the Santa Rosa Cannapass: A Gamified Gateway to Elevated Experiences in Santa Rosa

By Megan Pru|November 12th, 2024|Cannabis Industry, Destination Marketing|

The Santa Rosa Cannapass, launching on November 19th, 2024, marks [...]

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  • Cannabis Travel lexicon word cloud

The 2025 Cannabis Tourism Lexicon – Strengthening Communication for a Growing Industry

By Megan Pru|November 1st, 2024|Destination Marketing, Hospitality Insights, Thought Leadership, Travel Trends|

Cannabis and hemp tourism is an emerging and often complex [...]

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  • The Woods cannabis lounge in West Hollywood is a great example of what is now possible statewide.

Cannabis Tourism: The Next Frontier for Cannabis Businesses in California

By Megan Pru|October 7th, 2024|Cannabis Industry, Destination Marketing|

This article first appeared in the Coachella Valley Cannabis Alliance [...]

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CONSUMER vs DESTINATION MARKETING: A Side by Side Comparison by Brian Applegarth

By Lisa Snyder|April 6th, 2024|Destination Marketing|

While consumer marketing focuses on promoting products or services to [...]

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  • Destination Marketing Organization University Podcast with Brian Applegarth, The Maximization of Destination Cannabis

DMOU Episode 120: The Maximization of Destination Cannabis with Brian Applegarth

By Lisa Snyder|August 8th, 2023|Destination Marketing, Interviews & Podcasts|

In the evolving realm of cannabis tourism, Destination Marketing [...]

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  • Exploring Cannabis and Hemp Adoption in Destination Advocacy - The Green Wave Podcast Episode with Brian Applegarth and Racene Friede

The Green Wave Podcast Episode 15: The Architects of Destination Advocacy

By Lisa Snyder|January 29th, 2023|Destination Marketing, Interviews & Podcasts, Travel Trends|

Explore the transformative landscape of cannabis and hemp adoption [...]

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  • Destination on the Left Podcast Cannabis Travel Experiences, with Brian Applegarth

Destination on the Left Podcast Episode 248: Cannabis Travel Experiences, with Brian Applegarth

By Lisa Snyder|September 29th, 2021|Destination Marketing, Interviews & Podcasts, Travel Trends|

Brian Applegarth is a visionary leader in the advancement [...]

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